Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong
By: Hagel, John III [author].
Contributor(s): Armstrong, Arthur G [author].
Material type:
BookPublisher: Boston, Massachusetts : Harvard Business School Press, [1997]Description: xv, 239 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 0875847595.Subject(s): Internet marketing | Customer relations | Business & money| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Roxas Branch Reference Section | Circulation | C 658.800285 H141n 1997 (Browse shelf) | Available | 126741d |
Browsing Roxas Branch Shelves , Shelving location: Reference Section , Collection code: Circulation Close shelf browser
| C 658.2 F141 2007 Facility manager's maintenance handbook | C 658.4 M572h 2011 How to impact and influence others | C 658.4062 W959g 2016 The gray rhino | C 658.800285 H141n 1997 Net gain | C 791.4375 C678s 2008 Screen plays | C 796.8159 L477t 1997 The tao of gung fu | C 814.6 W948h 2010 Hella nation |
Includes bibliographical references (pages 221-224) and index.
Part I. The real value of virtual communities
The race belongs to the swift
Reversing markets: how customers gain
The new economics of virtual communities
The shape of things to come
Part II. Building a virtual community
Choosing the way in
Laying the foundation: getting to critical mass
The gardener's touch: managing organic growth
Equipping the community: choosing the right technology
Part III. Positioning to win the broader game
Rethinking functional management
Reshaping markets and organizations management agenda
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