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Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong

Material type: materialTypeLabel

BookPublisher: Boston, Massachusetts : Harvard Business School Press, [1997]Description: xv, 239 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 0875847595.Subject(s): Internet marketing | Customer relations | Business & money

Contents:

Part I. The real value of virtual communities

The race belongs to the swift

Reversing markets: how customers gain

The new economics of virtual communities

The shape of things to come

Part II. Building a virtual community

Choosing the way in

Laying the foundation: getting to critical mass

The gardener's touch: managing organic growth

Equipping the community: choosing the right technology

Part III. Positioning to win the broader game

Rethinking functional management

Reshaping markets and organizations management agenda

Note(s):

Includes bibliographical references (pages 221-224) and index.

List(s) this item appears in: New Acquisitions (2nd Quarter of 2023)

Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Roxas Branch Reference Section	Circulation	C 658.800285 H141n 1997 (Browse shelf)	Available		126741d

Total holds: 0