Hagel, John III , author ,
Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong. --
Includes bibliographical references (pages 221-224) and index.
Part I. The real value of virtual communities The race belongs to the swift Reversing markets: how customers gain The new economics of virtual communities The shape of things to come
Part II. Building a virtual community Choosing the way in Laying the foundation: getting to critical mass The gardener's touch: managing organic growth Equipping the community: choosing the right technology
Part III. Positioning to win the broader game Rethinking functional management Reshaping markets and organizations management agenda
ISBN 0875847595
Internet marketing
Customer relations
658.800285
Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong. --
Includes bibliographical references (pages 221-224) and index.
Part I. The real value of virtual communities The race belongs to the swift Reversing markets: how customers gain The new economics of virtual communities The shape of things to come
Part II. Building a virtual community Choosing the way in Laying the foundation: getting to critical mass The gardener's touch: managing organic growth Equipping the community: choosing the right technology
Part III. Positioning to win the broader game Rethinking functional management Reshaping markets and organizations management agenda
ISBN 0875847595
Internet marketing
Customer relations
658.800285