| 000 -LEADER |
|---|
| fixed length control field |
01612nam a22004217a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231110153546.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230523s1997 maua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0875847595 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
QCPL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.800285 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hagel, John |
| Numeration |
III |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Net gain |
| Remainder of title |
: expanding markets through virtual communities |
| Statement of responsibility, etc. |
/ John Hagel III, Arthur G. Armstrong |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston, Massachusetts : |
| Name of producer, publisher, distributor, manufacturer |
Harvard Business School Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[1997] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 239 pages : |
| Other physical details |
illustrations |
| 336 ## - Content Type |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - Carrier Type |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 221-224) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I. The real value of virtual communities |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The race belongs to the swift |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Reversing markets: how customers gain |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The new economics of virtual communities |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The shape of things to come
|
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part II. Building a virtual community |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Choosing the way in |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Laying the foundation: getting to critical mass |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The gardener's touch: managing organic growth |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Equipping the community: choosing the right technology
|
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part III. Positioning to win the broader game |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Rethinking functional management |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Reshaping markets and organizations management agenda |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Business & money |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Arthur G. |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
