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Successful marketing for small business / Dave Patten

By: Patten, Dave [author].
Material type: materialTypeLabelBookSeries: Sunday Times business enterprise guide.Publisher: London : Kogan Page, 2001Edition: 5th edition.Description: xi, 260 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 0749435240.Subject(s): Small business marketing | Success in business | Business & money
Contents:
What is marketing?
Market research
The internet
Advertising
Direct response marketing
Public relations
Selling and sales promotion
Exhibitions and shows
Starting in exports
New products : innovation, patents, licensing and design
Note(s):
Includes index.
Item type Current location Collection Call number Status Date due Barcode Item holds
Book Lagro Branch
Reference Section
Circulation C 658.8 P316s 2001 (Browse shelf) Available 122255d
Total holds: 0
Browsing Lagro Branch Shelves , Shelving location: Reference Section , Collection code: Circulation Close shelf browser
C 651.8 J21c 2002 Complete office handbook C 657.42 B249c 1998 Cost accounting C 658.4092 M465t 2000 The 21st most powerful minutes in a leader's day C 658.8 P316s 2001 Successful marketing for small business C 658.84 K26e 2000 The eProcess edge C 659.113 Ea12a 2000 The art of cause marketing C 708.147 F814i 1992 An invitation to see

Includes index.

What is marketing?

Market research

The internet

Advertising

Direct response marketing

Public relations

Selling and sales promotion

Exhibitions and shows

Starting in exports

New products : innovation, patents, licensing and design

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