Patten, Dave , author ,
Successful marketing for small business / Dave Patten. -- .-- 5th edition .-- Sunday Times business enterprise guide .
Includes index.
What is marketing? Market research The internet Advertising Direct response marketing Public relations Selling and sales promotion Exhibitions and shows Starting in exports New products : innovation, patents, licensing and design
ISBN 0749435240
Small business marketing
Success in business
658.8
Successful marketing for small business / Dave Patten. -- .-- 5th edition .-- Sunday Times business enterprise guide .
Includes index.
What is marketing? Market research The internet Advertising Direct response marketing Public relations Selling and sales promotion Exhibitions and shows Starting in exports New products : innovation, patents, licensing and design
ISBN 0749435240
Small business marketing
Success in business
658.8