Successful marketing for small business / Dave Patten
By: Patten, Dave [author].
Material type:
BookSeries: Sunday Times business enterprise guide.Publisher: London : Kogan Page, 2001Edition: 5th edition.Description: xi, 260 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 0749435240.Subject(s): Small business marketing | Success in business | Business & money| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Lagro Branch Reference Section | Circulation | C 658.8 P316s 2001 (Browse shelf) | Available | 122255d |
Includes index.
What is marketing?
Market research
The internet
Advertising
Direct response marketing
Public relations
Selling and sales promotion
Exhibitions and shows
Starting in exports
New products : innovation, patents, licensing and design
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