Successful marketing for small business (Record no. 15793)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01174nam a22003977a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231110153438.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220520s2001 enka|||| ||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749435240 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | QCPL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Patten, Dave |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Successful marketing for small business |
| Statement of responsibility, etc. | / Dave Patten |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London : |
| Name of producer, publisher, distributor, manufacturer | Kogan Page, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 260 pages : |
| Other physical details | illustrations |
| 336 ## - Content Type | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - Carrier Type | |
| Source | rdacarrier |
| Carrier type term | volume |
| 490 ## - SERIES STATEMENT | |
| Series statement | Sunday Times business enterprise guide |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What is marketing? |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Market research |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The internet |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Direct response marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Public relations |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Selling and sales promotion |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Exhibitions and shows |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Starting in exports |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | New products : innovation, patents, licensing and design |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Small business marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Success in business |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Business & money |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Library use only | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Circulation | Lagro Branch | Lagro Branch | Reference Section | 2022-05-04 | Donation | 849.00 | C 658.8 P316s 2001 | 122255d | Book |