E-marketing
By: Garcia, Leonardo R., Jr.
Material type:
BookPublisher: Pasig City : Anvil Publishing, [2010]Edition: Revised edition.Description: ix, 317 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789712722585.Subject(s): Electronic commerce | Telemarketing | Internet marketing | Business & moneyGenre/Form: | Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Main Library Filipiniana Section | Filipiniana | F 659.14 G216e 2010 (Browse shelf) | c. 1 | Room use only | 32560QC | ||
| Book | North Fairview Branch Filipiniana Section | Filipiniana | F 659.14 G216e 2010 (Browse shelf) | c. 2 | Room use only | 32561QC |
Includes bibliographical references.
Introduction to E-marketing
E-commerce vis-a-vis E-marketing
The "Enlightened" marketing model
Internet advertisng
Connecting with the e-consumer
Traditional media out. TRIMP media in.
Strategizing through your e-marketing plan
E-marketing research: a comprehensive information resource
Branding on the internet market
Looking through a crystal ball
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