E-marketing (Record no. 2191)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01284nam a22004097a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231110153127.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151020b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789712722585 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | QCPL |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.14 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Garcia, Leonardo R., Jr. |
| 245 ## - TITLE STATEMENT | |
| Title | E-marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Revised edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Pasig City : |
| Name of producer, publisher, distributor, manufacturer | Anvil Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2010] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 317 pages : |
| Other physical details | illustrations |
| 336 ## - Content Type | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - Carrier Type | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to E-marketing |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | E-commerce vis-a-vis E-marketing |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The "Enlightened" marketing model |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Internet advertisng |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Connecting with the e-consumer |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Traditional media out. TRIMP media in. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Strategizing through your e-marketing plan |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | E-marketing research: a comprehensive information resource |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Branding on the internet market |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Looking through a crystal ball |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic commerce |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Telemarketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Source of term | lcgft |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Business & money |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Library use only | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Inventory number | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Room use only | Filipiniana | Main Library | Main Library | Filipiniana Section | 2013-10-22 | Purchased | 13-1425 (1) | F 659.14 G216e 2010 | 32560QC | c. 1 | Book |
| Room use only | Filipiniana | North Fairview Branch | North Fairview Branch | Filipiniana Section | 2013-10-22 | Purchased | 13-1425 (2) | F 659.14 G216e 2010 | 32561QC | c. 2 | Book |