Garcia, Leonardo R., Jr. ,,
E-marketing .-- Revised edition
Includes bibliographical references.
Introduction to E-marketing E-commerce vis-a-vis E-marketing The "Enlightened" marketing model Internet advertisng Connecting with the e-consumer Traditional media out. TRIMP media in. Strategizing through your e-marketing plan E-marketing research: a comprehensive information resource Branding on the internet market Looking through a crystal ball
ISBN 9789712722585
Electronic commerce
Telemarketing
Internet marketing
659.14
E-marketing .-- Revised edition
Includes bibliographical references.
Introduction to E-marketing E-commerce vis-a-vis E-marketing The "Enlightened" marketing model Internet advertisng Connecting with the e-consumer Traditional media out. TRIMP media in. Strategizing through your e-marketing plan E-marketing research: a comprehensive information resource Branding on the internet market Looking through a crystal ball
ISBN 9789712722585
Electronic commerce
Telemarketing
Internet marketing
659.14