The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott
By: Scott, David Meerman [author].
Material type:
BookPublisher: Hoboken, New Jersey : Wiley, [2022]Edition: 8th edition.Description: xviii, 462 pages.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119854289.Other title: The new rules of marketing and PR.Subject(s): Internet marketing | Internet in public relations| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Main Library Reference Section | Reference | R 658.872 Sc425n 2022 (Browse shelf) | Room use only | 53110QC |
Includes index.
I. How the web has changed the rules of marketing and PR
The old rules of marketing and PR are ineffective in an online world
The new rules of marketing and PR
Reaching your buyers directly
II. Web-based communications to reach buyers directly
Social media and your targeted audience
The content-rich website
Marketing and PR in real time
Artificial intelligence and machine learning for marketing and PR
III. Action plan for harnessing the power of the new rules
You are what you publish : building your marketing and PR plan
Growing your business : how marketing and PR drive sales
Strategies for creating awesome content
How to write for your buyers
Social networking as marketing
Blogging to reach your buyers
An image is worth a thousand words
Video and your buyers
Audio content via podcasting and social audio
How to use news releases to reach buyers directly
Your newsroom : a front door for much more than the media
The new rules for reaching the media
Newsjacking your way into the media
Search engine marketing
Make it happen
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