| 000 -LEADER |
|---|
| fixed length control field |
02316nam a22005657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240206093311.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240131s2022 nju 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119854289 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
QCPL |
| Description conventions |
rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Scott, David Meerman |
| Relator term |
author |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The new rules of marketing & PR |
| Remainder of title |
: how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly |
| Statement of responsibility, etc. |
/ David Meerman Scott |
| 246 ## - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
The new rules of marketing and PR |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2022] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 462 pages |
| 336 ## - Content Type |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - Carrier Type |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
I. How the web has changed the rules of marketing and PR |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The old rules of marketing and PR are ineffective in an online world |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The new rules of marketing and PR |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Reaching your buyers directly |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
II. Web-based communications to reach buyers directly |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Social media and your targeted audience |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The content-rich website |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Marketing and PR in real time |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Artificial intelligence and machine learning for marketing and PR |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
III. Action plan for harnessing the power of the new rules |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
You are what you publish : building your marketing and PR plan |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Growing your business : how marketing and PR drive sales |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Strategies for creating awesome content |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
How to write for your buyers |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Social networking as marketing |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Blogging to reach your buyers |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
An image is worth a thousand words |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Video and your buyers |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Audio content via podcasting and social audio |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
How to use news releases to reach buyers directly |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Your newsroom : a front door for much more than the media |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The new rules for reaching the media |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Newsjacking your way into the media |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Search engine marketing |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Make it happen |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet in public relations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
