Scott, David Meerman , author ,
The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott. -- .-- 8th edition
Includes index.
I. How the web has changed the rules of marketing and PR The old rules of marketing and PR are ineffective in an online world The new rules of marketing and PR Reaching your buyers directly II. Web-based communications to reach buyers directly Social media and your targeted audience The content-rich website Marketing and PR in real time Artificial intelligence and machine learning for marketing and PR III. Action plan for harnessing the power of the new rules You are what you publish : building your marketing and PR plan Growing your business : how marketing and PR drive sales Strategies for creating awesome content How to write for your buyers Social networking as marketing Blogging to reach your buyers An image is worth a thousand words Video and your buyers Audio content via podcasting and social audio How to use news releases to reach buyers directly Your newsroom : a front door for much more than the media The new rules for reaching the media Newsjacking your way into the media Search engine marketing Make it happen
ISBN 9781119854289
Internet marketing
Internet in public relations
658.872
The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott. -- .-- 8th edition
Includes index.
I. How the web has changed the rules of marketing and PR The old rules of marketing and PR are ineffective in an online world The new rules of marketing and PR Reaching your buyers directly II. Web-based communications to reach buyers directly Social media and your targeted audience The content-rich website Marketing and PR in real time Artificial intelligence and machine learning for marketing and PR III. Action plan for harnessing the power of the new rules You are what you publish : building your marketing and PR plan Growing your business : how marketing and PR drive sales Strategies for creating awesome content How to write for your buyers Social networking as marketing Blogging to reach your buyers An image is worth a thousand words Video and your buyers Audio content via podcasting and social audio How to use news releases to reach buyers directly Your newsroom : a front door for much more than the media The new rules for reaching the media Newsjacking your way into the media Search engine marketing Make it happen
ISBN 9781119854289
Internet marketing
Internet in public relations
658.872