Marketing to women : how to increase your share of the world's largest market / Marti Barletta
By: Barletta, Marti [author].
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Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book | Balingasa Branch Reference Section | Circulation | C 658.804 B257m 2006 (Browse shelf) | Available | 128126d |
Browsing Balingasa Branch Shelves , Shelving location: Reference Section , Collection code: Circulation Close shelf browser
C 658.421 R183e 2011 Entreleadership | C 658.452 So689w 1988 "What do I say when ..." | C 658.785 M954w 1994 Warehouse distribution and operations handbook | C 658.804 B257m 2006 Marketing to women | C 751.42243 B361f 1995 Flowers in the landscape | C 758.42 H259i 2004 An introduction to painting flowers | C 796.352 R859 1992 A round of golf jokes |
Includes bibliographical references (pages 309-316) and index.
Part 1. Why market to women?
Part 2. The gendertrends marketing model-why and how women reach different brand purchase decisions
Part 3. Practical applications - strategies and tactics
Part 4. The bigger picture
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