Marketing to women (Record no. 20663)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01120nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231110153610.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230925s2006 ilua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1419520199 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | QCPL |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Barletta, Marti |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing to women |
| Remainder of title | : how to increase your share of the world's largest market |
| Statement of responsibility, etc. | / Marti Barletta |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Chicago, Illinois : |
| Name of producer, publisher, distributor, manufacturer | Dearborn Trade Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2006] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiv, 325 pages : |
| Other physical details | illustrations |
| 336 ## - Content Type | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - Carrier Type | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 309-316) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. Why market to women? |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 2. The gendertrends marketing model-why and how women reach different brand purchase decisions |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 3. Practical applications - strategies and tactics |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 4. The bigger picture |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Women consumers |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Business & money |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Library use only | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Circulation | Balingasa Branch | Balingasa Branch | Reference Section | 2023-07-25 | Donation | C 658.804 B257m 2006 | 128126d | Book |