Normal view MARC view ISBD view

Marketing to women : how to increase your share of the world's largest market / Marti Barletta

By: Barletta, Marti [author].

Material type: materialTypeLabel

BookPublisher: Chicago, Illinois : Dearborn Trade Publishing, [2006]Edition: Second edition.Description: xxxiv, 325 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 1419520199.Subject(s): Women consumers | Marketing | Business & money

Contents:

Part 1. Why market to women?

Part 2. The gendertrends marketing model-why and how women reach different brand purchase decisions

Part 3. Practical applications - strategies and tactics

Part 4. The bigger picture

Note(s):

Includes bibliographical references (pages 309-316) and index.

Holdings ( 1 )
Title notes
Comments ( 0 )
Images

Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Balingasa Branch Reference Section	Circulation	C 658.804 B257m 2006 (Browse shelf)	Available		128126d

Total holds: 0