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The customer-driven company : moving from talk to action / Richard C. Whiteley

Material type: materialTypeLabel

BookPublisher: Reading, Massachusetts : Addison-Wesley Publishing, [1991]Description: 308 pages.Content type: text Media type: unmediated Carrier type: volumeISBN: 0201570904.Subject(s): Customer relations | Customer services

Contents:

Create a customer-keeping vision

Saturated your company with the voice of the customer

Go to school on the voice of the customer

Go to school on the winners

Liberate your customer champions

Smash the barriers to customer-winning performance

Measure, measure, measure

Walk the talk

Note(s):

Includes index.

Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Main Library Reference Section	Circulation	C 658.812 W594c 1991 (Browse shelf)	Available		96229d

Total holds: 0