Whiteley, Richard C. , author ,
The customer-driven company : moving from talk to action / Richard C. Whiteley. --

Includes index.

Create a customer-keeping vision Saturated your company with the voice of the customer Go to school on the voice of the customer Go to school on the winners Liberate your customer champions Smash the barriers to customer-winning performance Measure, measure, measure Walk the talk

ISBN 0201570904


Customer relations
Customer services

658.812

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