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The 11 immutable laws of Internet branding / Al Ries and Laura Ries

By: Ries, Al [author].
Contributor(s): Ries, Laura [author].
Material type: materialTypeLabelBookPublisher: New York : HarperBusiness, [2000]Description: viii, 175 pages.Content type: text Media type: unmediated Carrier type: volumeISBN: 0060196211.Other title: The eleven immutable laws of Internet branding [Portion of title].Subject(s): Internet marketing | Branding (Marketing) | Business & money
Contents:
The law of either/or
The law of interactivity
The law of the common name
The law of the proper name
The law of singularity
The law of advertising
The law of globalism
The law of time
The law of vanity
The law of divergence
The law of transformation
Note(s):
Includes index.
Item type Current location Collection Call number Status Date due Barcode Item holds
Book Main Library
Reference Section
Circulation C 658.84 R559e 2000 (Browse shelf) Available 108354d
Total holds: 0

Includes index.

The law of either/or

The law of interactivity

The law of the common name

The law of the proper name

The law of singularity

The law of advertising

The law of globalism

The law of time

The law of vanity

The law of divergence

The law of transformation

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