Ries, Al , author ,
The 11 immutable laws of Internet branding / Al Ries and Laura Ries. --
Includes index.
The law of either/or The law of interactivity The law of the common name The law of the proper name The law of singularity The law of advertising The law of globalism The law of time The law of vanity The law of divergence The law of transformation
ISBN 0060196211
Internet marketing
Branding (Marketing)
658.84
The 11 immutable laws of Internet branding / Al Ries and Laura Ries. --
Includes index.
The law of either/or The law of interactivity The law of the common name The law of the proper name The law of singularity The law of advertising The law of globalism The law of time The law of vanity The law of divergence The law of transformation
ISBN 0060196211
Internet marketing
Branding (Marketing)
658.84