The 11 immutable laws of Internet branding (Record no. 16728)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01230nam a22004097a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231110153457.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220808s2000 nyu |||| ||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0060196211 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | QCPL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| Relator term | author |
| 245 14 - TITLE STATEMENT | |
| Title | The 11 immutable laws of Internet branding |
| Statement of responsibility, etc. | / Al Ries and Laura Ries |
| 246 10 - VARYING FORM OF TITLE | |
| Title proper/short title | The eleven immutable laws of Internet branding |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | HarperBusiness, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2000] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 175 pages |
| 336 ## - Content Type | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - Carrier Type | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The law of either/or |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The law of interactivity |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The law of the common name |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The law of the proper name |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The law of singularity |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The law of advertising |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The law of globalism |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The law of time |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The law of vanity |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The law of divergence |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The law of transformation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Business & money |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ries, Laura |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Library use only | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Circulation | Main Library | Main Library | Reference Section | 2013-07-03 | Donation | C 658.84 R559e 2000 | 108354d | Book |