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Value creation : the power of brand equity / William Neal, Ron Strauss

by Neal, William [author] | Strauss, Ron [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, OH : South-Western/Cengage Learning, [2008]Availability: Items available for reference: Main Library [Call number: R 658.827 N344v 2008] (1). Location(s): Reference Section R 658.827 N344v 2008.
The complete idiot's guide to brand management

by Nicolino, Patricia F [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Indianapolis, IN : Alpha Books, [2001]Availability: Items available for reference: Main Library [Call number: R 658.827 N644c 2001] (1). Location(s): Reference Section R 658.827 N644c 2001.
What is a 21st century brand? : new thinking from the next generation of advertising leaders / edited by Nick Kendall

by Kendall, Nick [editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, [2015]Other title: What is a twenty first century brand?.Availability: Items available for reference: Main Library [Call number: R 658.827 W555 2015] (1). Location(s): Reference Section R 658.827 W555 2015.
Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom III

by Perry, Alycia [author] | Wisnom, David III [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, [2003]Availability: Items available for loan: Main Library (1). Location(s): Reference Section C 658.827 P462b 2003.
The 11 immutable laws of Internet branding / Al Ries and Laura Ries

by Ries, Al [author] | Ries, Laura [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : HarperBusiness, [2000]Other title: The eleven immutable laws of Internet branding.Availability: Items available for loan: Main Library (1). Location(s): Reference Section C 658.84 R559e 2000.
Brandjack : how your reputation is at risk from brand pirates and what to do about it / Quentin Langley

by Langley, Quentin [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Basingstoke, Hampshire Palgrave Macmillan, 2014Availability: Items available for loan: Main Library (1). Location(s): Reference Section C 658.8 L283b 2014.
Harry Potter : the story of a global business phenomenon / Susan Gunelius

by Gunelius, Susan M [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, 2008Availability: Items available for loan: Talipapa Branch (1). Location(s): Reference Section C 658.812 G975h 2008.
Place branding and marketing from a policy perspective : building effective strategies for places / Vincent Mabillard, Martial Pasquier, and Renaud Vuignier

by Mabillard, Vincent [author] | Pasquier, Martial [author] | Vuignier, Renaud [author].

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Oxon : Routledge, 2024Online access: Click here to access online Availability: Items available for loan: (1). Location(s): Accessible online .
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