Marketing to women : how to increase your share of the world's largest market / Marti Barletta
By: Barletta, Marti [author].
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book | Balingasa Branch Reference Section | Circulation | C 658.804 B257m 2006 (Browse shelf) | Available | 128126d |
Includes bibliographical references (pages 309-316) and index.
Part 1. Why market to women?
Part 2. The gendertrends marketing model-why and how women reach different brand purchase decisions
Part 3. Practical applications - strategies and tactics
Part 4. The bigger picture
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