Introduction to consumer behaviour / Andrea Niosi
By: Niosi, Andrea [author]
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Material type: ![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Accessible online | Circulation | Available | EB-00451 |
Includes bibliographical references.
Perception
Learning theories
Consumer motivation and involvement
Personality, lifestyle, and the self
Attitudes and attitude change
Individual consumer decision making
Key influences on consumer decision making
Culture and subcultures
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