Niosi, Andrea , author ,
Introduction to consumer behaviour / Andrea Niosi. --
Includes bibliographical references.
Perception Learning theories Consumer motivation and involvement Personality, lifestyle, and the self Attitudes and attitude change Individual consumer decision making Key influences on consumer decision making Culture and subcultures
ISBN 9781774201169 eBook
Consumer behavior
Introduction to consumer behaviour / Andrea Niosi. --
Includes bibliographical references.
Perception Learning theories Consumer motivation and involvement Personality, lifestyle, and the self Attitudes and attitude change Individual consumer decision making Key influences on consumer decision making Culture and subcultures
ISBN 9781774201169 eBook
Consumer behavior