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Introduction to consumer behaviour / Andrea Niosi

By: Niosi, Andrea [author].

Material type: materialTypeLabel

BookPublisher: Victoria, B.C. : BCcampus, 2021Description: 1 online resource (365 pages) : color illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781774201169.Subject(s): Consumer behavior | Business & moneyOnline resources: Click here to download

Contents:

Perception

Learning theories

Consumer motivation and involvement

Personality, lifestyle, and the self

Attitudes and attitude change

Individual consumer decision making

Key influences on consumer decision making

Culture and subcultures

Note(s):

Includes bibliographical references.

List(s) this item appears in: Electronic Books (Free & Open Access)

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
eBook (Free & Open Access)	Accessible online	Circulation		Available		EB-00451

Total holds: 0