Marketing research / David A. Aaker, V. Kumar, George S. Day
By: Aaker, David A [author].
Contributor(s): Kumar, V [author] | Day, George S [author].
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
Note(s):
Includes bibliographical references and index.
Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book | Main Library Reference Section | Reference | R 658.83 Aa111m 2007 (Browse shelf) | c. 1 | Room use only | 20306QC |
Total holds: 0
Browsing Main Library Shelves , Shelving location: Reference Section , Collection code: Reference Close shelf browser
R 658.827 N344v 2008 Value creation | R 658.827 N644c 2001 The complete idiot's guide to brand management | R 658.827 W555 2015 What is a 21st century brand? | R 658.83 Aa111m 2007 Marketing research | R 658.8342 Sz998c 2022 Consumer behaviour | R 658.84 C496e 2002 e-Business and e-Commerce infrastructure | R 658.84 Sc358s 2013 A simplified approach to e-commerce |
Includes bibliographical references and index.
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