Marketing research / David A. Aaker, V. Kumar, George S. Day
By: Aaker, David A [author].
Contributor(s): Kumar, V [author] | Day, George S [author].
Material type:
BookPublisher: Hoboken, NJ : John Wiley & Sons, [2007]Edition: Ninth edition.Description: xvii, 774 pages.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470050767.Subject(s): Marketing research | Business & moneyGenre/Form:
Note(s):
Includes bibliographical references and index.
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Main Library Reference Section | Reference | R 658.83 Aa111m 2007 (Browse shelf) | c. 1 | Room use only | 20306QC |
Total holds: 0
Includes bibliographical references and index.
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