Social media marketing for dummies / by Shiv Singh and Stephanie Diamond
By: Singh, Shiv [author].
Contributor(s): Diamond, Stephanie [author].
Material type:
BookSeries: --For dummies.Publisher: Hoboken, New Jersey : John Wiley & Sons, [2020]Edition: 4th edition.Description: xiii, 430 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119617006.Subject(s): Internet marketing | Online social networks -- Economic aspects | Social media -- Economic aspects| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Main Library Reference Section | Reference | R 658.872 Si617s 2020 (Browse shelf) | Room use only | 53020QC |
Includes index.
Part 1. Getting started with social media marketing
Chapter 1. Understanding social media marketing
Chapter 2. Discovering your SMM competitors
Chapter 3. Getting in the social media marketing frame of mind
Part 2. Practicing SMM on the social web
Chapter 4. Launching SMM campaigns
Chapter 5. Developing your SMM voice
Chapter 6. Understanding a marketer's responsibilities
Part 3. Reaching your audience via mainstream social platforms
Chapter 7. Finding the right platforms
Chapter 8. Exploring SMM strategies for Facebook
Chapter 9. Marketing on Twitter
Chapter 10. Creating a YouTube strategy
Chapter 11. Considering LinkedIn
Chapter 12. Delving into Instagram
Chapter 13. Discovering Snapchat
Chapter 14. Marketing with Pinterest
Chapter 15. Interacting with Tumblr
Chapter 16. Engaging customers using other platforms
Part 4. Getting your message to connectors
Chapter 17. Marketing to Millenials
Chapter 18. Accounting for the influencers
Chapter 19. Disrupting with voice search
Chapter 20. Utilizing messaging apps
Part 5. Old marketing is new again with SMM
Chapter 21. Practicing SMM on your website
Chapter 22. Becoming an authentic and engaged advertiser
Chapter 23. Building an SMM mobile campaign
Chapter 24. Encouraging employees to advocate for your brand on social media
Chapter 25. Changing tactics and metrics
Chapter 26. Understanding social media governance
Chapter 27. Using real-time marketing
Chapter 28. Data and privacy
Part 6. The part of tens
Chapter 29. Ten SMM-related must-read blogs
Chapter 30. Ten top SMM tools
Chapter 31. Ten tips to navigate fakeness
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