Singh, Shiv , author ,
Social media marketing for dummies / by Shiv Singh and Stephanie Diamond. -- .-- 4th edition .-- For dummies .
Includes index.
Part 1. Getting started with social media marketing Chapter 1. Understanding social media marketing Chapter 2. Discovering your SMM competitors Chapter 3. Getting in the social media marketing frame of mind Part 2. Practicing SMM on the social web Chapter 4. Launching SMM campaigns Chapter 5. Developing your SMM voice Chapter 6. Understanding a marketer's responsibilities Part 3. Reaching your audience via mainstream social platforms Chapter 7. Finding the right platforms Chapter 8. Exploring SMM strategies for Facebook Chapter 9. Marketing on Twitter Chapter 10. Creating a YouTube strategy Chapter 11. Considering LinkedIn Chapter 12. Delving into Instagram Chapter 13. Discovering Snapchat Chapter 14. Marketing with Pinterest Chapter 15. Interacting with Tumblr Chapter 16. Engaging customers using other platforms Part 4. Getting your message to connectors Chapter 17. Marketing to Millenials Chapter 18. Accounting for the influencers Chapter 19. Disrupting with voice search Chapter 20. Utilizing messaging apps Part 5. Old marketing is new again with SMM Chapter 21. Practicing SMM on your website Chapter 22. Becoming an authentic and engaged advertiser Chapter 23. Building an SMM mobile campaign Chapter 24. Encouraging employees to advocate for your brand on social media Chapter 25. Changing tactics and metrics Chapter 26. Understanding social media governance Chapter 27. Using real-time marketing Chapter 28. Data and privacy Part 6. The part of tens Chapter 29. Ten SMM-related must-read blogs Chapter 30. Ten top SMM tools Chapter 31. Ten tips to navigate fakeness
ISBN 9781119617006
Internet marketing
Online social networks -- Economic aspects
Social media -- Economic aspects
658.872
Social media marketing for dummies / by Shiv Singh and Stephanie Diamond. -- .-- 4th edition .-- For dummies .
Includes index.
Part 1. Getting started with social media marketing Chapter 1. Understanding social media marketing Chapter 2. Discovering your SMM competitors Chapter 3. Getting in the social media marketing frame of mind Part 2. Practicing SMM on the social web Chapter 4. Launching SMM campaigns Chapter 5. Developing your SMM voice Chapter 6. Understanding a marketer's responsibilities Part 3. Reaching your audience via mainstream social platforms Chapter 7. Finding the right platforms Chapter 8. Exploring SMM strategies for Facebook Chapter 9. Marketing on Twitter Chapter 10. Creating a YouTube strategy Chapter 11. Considering LinkedIn Chapter 12. Delving into Instagram Chapter 13. Discovering Snapchat Chapter 14. Marketing with Pinterest Chapter 15. Interacting with Tumblr Chapter 16. Engaging customers using other platforms Part 4. Getting your message to connectors Chapter 17. Marketing to Millenials Chapter 18. Accounting for the influencers Chapter 19. Disrupting with voice search Chapter 20. Utilizing messaging apps Part 5. Old marketing is new again with SMM Chapter 21. Practicing SMM on your website Chapter 22. Becoming an authentic and engaged advertiser Chapter 23. Building an SMM mobile campaign Chapter 24. Encouraging employees to advocate for your brand on social media Chapter 25. Changing tactics and metrics Chapter 26. Understanding social media governance Chapter 27. Using real-time marketing Chapter 28. Data and privacy Part 6. The part of tens Chapter 29. Ten SMM-related must-read blogs Chapter 30. Ten top SMM tools Chapter 31. Ten tips to navigate fakeness
ISBN 9781119617006
Internet marketing
Online social networks -- Economic aspects
Social media -- Economic aspects
658.872