Consumer behaviour / Isabelle Szmigin & Maria Piacentini
By: Szmigin, Isabelle [author].
Contributor(s): Piacentini, Maria [author].
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book | Main Library Reference Section | Reference | R 658.8342 Sz998c 2022 (Browse shelf) | Room use only | 52853QC |
Browsing Main Library Shelves , Shelving location: Reference Section , Collection code: Reference Close shelf browser
R 658.827 N644c 2001 The complete idiot's guide to brand management | R 658.827 W555 2015 What is a 21st century brand? | R 658.83 Aa111m 2007 Marketing research | R 658.8342 Sz998c 2022 Consumer behaviour | R 658.84 C496e 2002 e-Business and e-Commerce infrastructure | R 658.84 Sc358s 2013 A simplified approach to e-commerce | R 658.848 C359i 2007 International marketing |
Includes bibliographical references and index.
Part 1. Perspectives on consumption
A context for understanding consumption
Part 2. The micro-view of consumption
Decision-making and involvement
Learning and memory
Perceptual processes
Attitude theory and behaviour change
Personality, self, and motivation
Part 3. The macro-view of consumption
Groups, social processes, and communications
Culture
Patterns of buyer behaviour
Part 4. Where are we going?
The digital consumer
Sustainability and the consumer
Future trends in consumer behaviour
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