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Consumer behaviour / Isabelle Szmigin & Maria Piacentini

By: Szmigin, Isabelle [author].

Contributor(s): Piacentini, Maria [author].

Material type: materialTypeLabel

BookPublisher: Oxford : Oxford University Press, [2022]Edition: Third edition.Description: xxx, 582 pages : color illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780198862567.Subject(s): Consumer behavior

Contents:

Part 1. Perspectives on consumption

A context for understanding consumption

Part 2. The micro-view of consumption

Decision-making and involvement

Learning and memory

Perceptual processes

Attitude theory and behaviour change

Personality, self, and motivation

Part 3. The macro-view of consumption

Groups, social processes, and communications

Culture

Patterns of buyer behaviour

Part 4. Where are we going?

The digital consumer

Sustainability and the consumer

Future trends in consumer behaviour

Note(s):

Includes bibliographical references and index.

List(s) this item appears in: New Acquisitions (1st Quarter of 2024)

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Main Library Reference Section	Reference	R 658.8342 Sz998c 2022 (Browse shelf)	Room use only		52853QC

Total holds: 0