Harry Potter : the story of a global business phenomenon / Susan Gunelius
By: Gunelius, Susan M [author].
Material type:
BookPublisher: New York : Palgrave Macmillan, 2008Description: xix, 194 pages.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780230203235.Subject(s): Branding (Marketing) | Brand name products | Business & money| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Talipapa Branch Reference Section | Circulation | C 658.812 G975h 2008 (Browse shelf) | Available | 126793d |
Browsing Talipapa Branch Shelves , Shelving location: Reference Section , Collection code: Circulation Close shelf browser
| C 658.3 H236 2008 Handbook of research in international human resource management | C 658.409 M648b 1998 Best boss, worst boss | C 658.4092 M465g 2009 bk. 2 The gift of leadership | C 658.812 G975h 2008 Harry Potter | C 658.8342 L753b 2010 Buy ology | C 741.2 B788d 1997 Drawing for the terrified! | C 741.5 T216h 1987 How to draw cartoons and caricatures |
Includes bibliographical references (pages 164-180) and index.
The making of a global literary phenomenon
The book that lived
The value of a good product : setting the stage for marketing and promotion
The buzz begins
Harry Potter as a powerful product and brand : an education in marketing and promotion
Harry Potter's influence on movies and television
Harry Potter's influence in retail
Harry Potter's influence on merchandising
Harry Potter's influence online
Harry Potter becomes a theme park
Harry Potter's global business and personal impact
Predecessors to Harry Potter's success : who else has gotten it right or wrong?
What is next for Harry Potter and the world affected by the boy who lived?
Conclusion : recreating a literary phenomenon
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