| 000 -LEADER |
|---|
| fixed length control field |
01682nam a2200421 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231110153550.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230525s2008 nyu b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780230203235 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
QCPL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gunelius, Susan M. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Harry Potter |
| Remainder of title |
: the story of a global business phenomenon |
| Statement of responsibility, etc. |
/ Susan Gunelius |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Palgrave Macmillan, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 194 pages |
| 336 ## - Content Type |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - Carrier Type |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 164-180) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The making of a global literary phenomenon |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The book that lived |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The value of a good product : setting the stage for marketing and promotion |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The buzz begins |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Harry Potter as a powerful product and brand : an education in marketing and promotion |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Harry Potter's influence on movies and television |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Harry Potter's influence in retail |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Harry Potter's influence on merchandising |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Harry Potter's influence online |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Harry Potter becomes a theme park |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Harry Potter's global business and personal impact |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Predecessors to Harry Potter's success : who else has gotten it right or wrong? |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
What is next for Harry Potter and the world affected by the boy who lived? |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Conclusion : recreating a literary phenomenon |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Business & money |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
