International marketing / Philip R. Cateora, John L. Graham
By: Cateora, Philip R [author].
Contributor(s): Graham, John L [author].
Material type:
BookPublisher: New York : McGraw-Hill/Irwin, [2005]Edition: Twelfth edition.Description: xiii, 697 pages : color illustrations, color maps.Content type: text Media type: unmediated Carrier type: volumeISBN: 0072833718.Subject(s): Export marketing | International business enterprises | Business & money| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Main Library Reference Section | Circulation | C 658.84 C359i 2005 (Browse shelf) | Available | 100188d |
Browsing Main Library Shelves , Shelving location: Reference Section , Collection code: Circulation Close shelf browser
| C 658.8303 K86d 1996 Dictionary of social and market research | C 658.8342 Sc333c 2012 Consumer behavior | C 658.84 An557p 1995 Prospecting | C 658.84 C359i 2005 International marketing | C 658.84 H889c 2000 Cases in electronic commerce | C 658.84 K18c 2016 The China factor | C 658.84 R559e 2000 The 11 immutable laws of Internet branding |
Includes bibliographical references and indexes.
The cultural environment of global markets
Assessing global market opportunities
Developing global marketing strategies
Implementing global marketing strategies
Supplementary material
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