International marketing / Philip R. Cateora, John L. Graham
By: Cateora, Philip R [author].
Contributor(s): Graham, John L [author].
Material type:
BookPublisher: New York : McGraw-Hill/Irwin, [2005]Edition: Twelfth edition.Description: xiii, 697 pages : color illustrations, color maps.Content type: text Media type: unmediated Carrier type: volumeISBN: 0072833718.Subject(s): Export marketing | International business enterprises | Business & money| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Main Library Reference Section | Circulation | C 658.84 C359i 2005 (Browse shelf) | Available | 100188d |
Includes bibliographical references and indexes.
The cultural environment of global markets
Assessing global market opportunities
Developing global marketing strategies
Implementing global marketing strategies
Supplementary material
Click on an image to view it in the image viewer
There are no comments for this item.