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The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business / David Meerman Scott

By: Scott, David Meerman [author].
Material type: materialTypeLabelBookPublisher: Hoboken, New Jersey : John Wiley & Sons, [2016]Edition: Revised and expanded.Description: xi, 292 pages.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119272427.Subject(s): Selling | Customer services | Internet marketing | Business & money
Contents:
The old world of sales and service
The new rules of sales and service
Your story
Integrating marketing and sales with buyer personas
The sales cycle is now the buying cycle
Agile, real-time social sales
The new service imperative
Agile, real-time social service
The social you
Your social company
Note(s):
Includes index.
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Book Lagro Branch
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Book Main Library
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Book Pasong Tamo Branch
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Book Payatas Lupang Pangako Branch
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Book Project 8 Branch
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Book San Isidro Galas Branch
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Book Talipapa Branch
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Circulation R 658.85 Sc425n 2016 (Browse shelf) c. 12 Available 119690d
Total holds: 0

Includes index.

The old world of sales and service

The new rules of sales and service

Your story

Integrating marketing and sales with buyer personas

The sales cycle is now the buying cycle

Agile, real-time social sales

The new service imperative

Agile, real-time social service

The social you

Your social company

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