Introduction to marketing communication : an introduction approach / John Burnett, Sandra Moriarty
By: Burnett, John [author].
Contributor(s): Moriarty, Sandra [author].
Material type:
BookPublisher: Upper Saddle River, NJ : Prentice-Hall, [1998]Description: xxxv, 659 pages : color illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 0138957568.Subject(s): Communication in marketing | Adventising campaigns | Business & moneyGenre/Form:
Note(s):
Includes bibliographical references and indexes.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Main Library Reference Section | Reference | R 658.8 B946i 1998 (Browse shelf) | Room use only | 16802QC |
Total holds: 0
Includes bibliographical references and indexes.
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