Burnett, John , author ,
Introduction to marketing communication : an introduction approach / John Burnett, Sandra Moriarty. --
Includes bibliographical references and indexes.
ISBN 0138957568
Communication in marketing
Adventising campaigns
658.8
Introduction to marketing communication : an introduction approach / John Burnett, Sandra Moriarty. --
Includes bibliographical references and indexes.
ISBN 0138957568
Communication in marketing
Adventising campaigns
658.8