Allen, Kathleen R. , author ,
Starting a business all-in-one for dummies / by Kathleen R. Allen [and eighteen others]. -- .-- 3rd edition .-- For dummies .
Includes index.
Book 1. Moving from idea to reality Chapter 1. Your business in context Chapter 2. Refining and defining your business idea Chapter 3. Creating a business model Chapter 4. Finding your target market Chapter 5. Considering a franchise Book 2. Planning for your business Chapter 1. Writing a business plan Chapter 2. Finding the funding Chapter 3. Setting your franchise’s wheels in motion Chapter 4. Starting a home-based business Chapter 5. Creating an online presence for your business Chapter 6. Starting with the right legal structure Book 3. Handling your finances Chapter 1. Setting up the books Chapter 2. Reporting profit or loss in the income statement Chapter 3. Reporting financial condition in the balance sheet Chapter 4. Reporting cash sources and uses in the statement of cash flows Chapter 5. Controlling costs and budgeting Chapter 6. Satisfying the tax man Book 4. Managing your business Chapter 1. Tackling the hiring process Chapter 2. Setting goals Chapter 3. Embracing corporate social responsibility Chapter 4. Managing with technology Chapter 5. Delegating to get things done Book 5. Marketing and promotion Chapter 1. Optimizing your marketing program Chapter 2. Laying a foundation for growth Chapter 3. Taking stock of your business image Chapter 4. Forging your brand Chapter 5. Creating marketing communications that work Chapter 6. Social marketing : Facebook, Twitter, Instagram, LinkedIn, and Pinterest Book 6. Stay in business Chapter 1. Developing employees through coaching and mentoring Chapter 2. Keeping your customers loyal Chapter 3. Cultivating a growing business
ISBN 9781119868569
New business enterprises -- Management
Small business -- Planning
Business planning
658.4012
Starting a business all-in-one for dummies / by Kathleen R. Allen [and eighteen others]. -- .-- 3rd edition .-- For dummies .
Includes index.
Book 1. Moving from idea to reality Chapter 1. Your business in context Chapter 2. Refining and defining your business idea Chapter 3. Creating a business model Chapter 4. Finding your target market Chapter 5. Considering a franchise Book 2. Planning for your business Chapter 1. Writing a business plan Chapter 2. Finding the funding Chapter 3. Setting your franchise’s wheels in motion Chapter 4. Starting a home-based business Chapter 5. Creating an online presence for your business Chapter 6. Starting with the right legal structure Book 3. Handling your finances Chapter 1. Setting up the books Chapter 2. Reporting profit or loss in the income statement Chapter 3. Reporting financial condition in the balance sheet Chapter 4. Reporting cash sources and uses in the statement of cash flows Chapter 5. Controlling costs and budgeting Chapter 6. Satisfying the tax man Book 4. Managing your business Chapter 1. Tackling the hiring process Chapter 2. Setting goals Chapter 3. Embracing corporate social responsibility Chapter 4. Managing with technology Chapter 5. Delegating to get things done Book 5. Marketing and promotion Chapter 1. Optimizing your marketing program Chapter 2. Laying a foundation for growth Chapter 3. Taking stock of your business image Chapter 4. Forging your brand Chapter 5. Creating marketing communications that work Chapter 6. Social marketing : Facebook, Twitter, Instagram, LinkedIn, and Pinterest Book 6. Stay in business Chapter 1. Developing employees through coaching and mentoring Chapter 2. Keeping your customers loyal Chapter 3. Cultivating a growing business
ISBN 9781119868569
New business enterprises -- Management
Small business -- Planning
Business planning
658.4012