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Value creation : the power of brand equity / William Neal, Ron Strauss

by Neal, William [author] | Strauss, Ron [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, OH : South-Western/Cengage Learning, [2008]Availability: Items available for reference: Main Library [Call number: R 658.827 N344v 2008] (1). Location(s): Reference Section R 658.827 N344v 2008.
The complete idiot's guide to brand management

by Nicolino, Patricia F [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Indianapolis, IN : Alpha Books, [2001]Availability: Items available for reference: Main Library [Call number: R 658.827 N644c 2001] (1). Location(s): Reference Section R 658.827 N644c 2001.
What is a 21st century brand? : new thinking from the next generation of advertising leaders / edited by Nick Kendall

by Kendall, Nick [editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, [2015]Other title: What is a twenty first century brand?.Availability: Items available for reference: Main Library [Call number: R 658.827 W555 2015] (1). Location(s): Reference Section R 658.827 W555 2015.
Will & vision : how latecomers grow to dominate markets / Gerard J. Tellis and Peter N. Golder

by Tellis, Gerard J [author] | Golder, Peter N [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, [2002]Availability: Items available for loan: Sagana Homes I Branch (1). Location(s): Reference Section C 658.8 T276w 2002.
What clients love : a field guide to growing your business / Harry Beckwith

by Beckwith, Harry [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Warner Books, [2003]Availability: Items available for loan: San Isidro Galas Branch (1). Location(s): Reference Section C 658.8 B397w 2003.
Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom III

by Perry, Alycia [author] | Wisnom, David III [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, [2003]Availability: Items available for loan: Main Library (1). Location(s): Reference Section C 658.827 P462b 2003.
Campbell's cooking companion : recipes, tips, techniques

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Illinois : Publications International, [2006]Availability: Items available for loan: Main Library (1). Location(s): Reference Section C 641.5973 C192 2006.
Harry Potter : the story of a global business phenomenon / Susan Gunelius

by Gunelius, Susan M [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, 2008Availability: Items available for loan: Talipapa Branch (1). Location(s): Reference Section C 658.812 G975h 2008.
Brand manners : how to create the self-confident organisation to live the brand / Hamish Pringle and William Gordon

by Pringle, Hamish [author] | Gordon, William [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester : John Wiley & Sons, [2001]Availability: Items available for loan: Project 8 Branch (1). Location(s): Reference Section C 658.827 P957b 2001.
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