Strategic marketing / David W. Cravens, Nigel F. Piercy
By: Cravens, David W [author].
Contributor(s): Piercy, Nigel [author].
Material type:
BookPublisher: New York : McGraw-Hill/Irwin, [2006]Edition: Eighth edition.Description: xvii, 726 pages.Content type: text Media type: unmediated Carrier type: volumeISBN: 0072966343.Subject(s): Marketing -- Decision making | Marketing -- Management | Business & money| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Main Library Reference Section | Circulation | C 658.802 C898s 2006 (Browse shelf) | Available | 105968d |
Includes index.
Strategic marketing
Marketing , segments, and customer value
Designing market-driven strategies
Market-driven program development
Implementing and managing market-driven strategies
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