What is a 21st century brand? : new thinking from the next generation of advertising leaders / edited by Nick Kendall
Contributor(s): Kendall, Nick [editor].
Material type: BookPublisher: London : Kogan Page, [2015]Description: xiii, 416 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749472627.Other title: What is a twenty first century brand?.Subject(s): Branding (Marketing) | Brand name products | Business & money
Note(s):
Includes bibliographical references and index.
Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book | Main Library Reference Section | Reference | R 658.827 W555 2015 (Browse shelf) | Room use only | 42751QC |
Total holds: 0
Includes bibliographical references and index.
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