Grow to be great : breaking the downsizing cycle / Dwight L. Gertz, João P. A. Baptista
By: Gertz, Dwight L [author].
Contributor(s): Baptista, João P. A [author].
Material type: BookPublisher: New York : Free Press, [1995]Description: x, 211 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 0028740475.Subject(s): Industrial management | Corporations -- Growth | Downsizing of organizationsItem type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book | Masambong Branch Reference Section | Circulation | C 658.4 G384g 1995 (Browse shelf) | Available | 127265d |
Includes bibliographical references (pages 201-203) and index.
Introduction : what's keeping CEO's awake at night
You cannot shrink to greatness
Shattering the myths of corporate growth
What most growing companies have in common
Customer franchise management
New product and service development
Channel management
Growth foundations
Getting to growth
Appendix A. Growth diagnostic
Appendix B. Growth champions
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