Marketing management / by Carmelita Miranda-Gow
By: Gow, Carmelita Miranda [author].
Contributor(s): Miranda, Gregorio S [author].
Material type:
BookPublisher: Mandaluyong City : National Book Store, [1990]Edition: Second edition.Description: xvii, 261 pages.Content type: text Media type: unmediated Carrier type: volumeISBN: 9710847740.Subject(s): Marketing -- Management | Business & money| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Main Library Filipiniana Section | Filipiniana | F 658.8 G722m 1990 (Browse shelf) | c. 1 | Available | 90616d | ||
| Book | Main Library Filipiniana Section | Filipiniana | F 658.8 G722m 1990 (Browse shelf) | c. 2 | Checked out | 10/27/2022 | 93308d |
Browsing Main Library Shelves , Shelving location: Filipiniana Section , Collection code: Filipiniana Close shelf browser
| F 658.8 G573m 1997 Marketing plan | F 658.8 G573p 2017 Principles and practices in marketing in the Philippine setting | F 658.8 G722m 1990 Marketing management | F 658.8 G722m 1990 Marketing management | F 658.8 Il27p 2016 Principles of marketing | F 658.8 L298m 1998 Marketing management | F 658.8 M491p 1990 Principles of marketing |
Includes bibliographical references (pages 258-261).
Introduction
Marketing and its environment
Focus on the consumer
Marketing research
Devising a marketing plan
Product planning and development
Markets and customer behavior
Industrial marketing
Channels of distribution
Brands and branding policies
Package and packaging policies
Advertising and sales promotion
Price and pricing policies
Sales management
Selling policies and practices
Stock control and inventory
International marketing
Click on an image to view it in the image viewer
There are no comments for this item.