100 years of Philippine Aviation 1909- 2009 : a focus on airline management / Avelino L. Zapanta
By: Zapanta, Avelino L [author].
Material type:
BookPublisher: Rizal : ALZ Publishing, 2005Edition: First edition.Description: xvi, 763 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9719326808.Subject(s): Airlines -- Philippines -- Management | Aeronautics -- Philippines -- History | Filipiniana
Genre/Form: | Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Main Library Filipiniana Section | NLP | F 629.130955 Z350 2005 (Browse shelf) | c. 1 | Available | 804675pl | ||
| Book | Main Library Filipiniana Section | Filipiniana | F 629.130955 Z350 2005 (Browse shelf) | c. 2 | Available | 103091d |
Includes bibliographical references (pages 745- 748).
Book 1. Basic concepts of flight & aviation highlights
The principles of flight
The aircraft
Aviation history : the pioneers
Highlights of Philippine aviation
Prognosis : age of low-cost carriers and Arab airlines
Book 2. Airline organizations, functions and operations
Airline organization
Administration
Commercial
Financial
Line operations
Book 3. Airline economics
Air transport industry
Aircraft acquisition
Aircraft configuration
Aircraft utilization
Commonality
Payload range
Fuel & oil
Outsourcing
Low-cost carriers
Impacts of series of unforeseen events
Book 4. Airline aeropolitics
Chicago convention of 1944
Philippine regulatory framework
Air traffic rights : five freedoms of the air
Bilateral system of air traffic negotiation
Degree of liberalization
Air traffic right of the Philippines
Contentious air traffic rights of the Philippines
Value of a national flag carrier
Role of global industry association
Book 5. Airline marketing
Airline market place
Airline marketing balancing act
Airline marketing management process
Airline marketing mix : products & services
Airline marketing mix : pricing
Airline marketing mix : pipeline
Airline marketing mix : promotion
Airline marketing of the future
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