Advertising and promotion : an integrated marketing communication perspective / George E. Belch & Michael A. Belch
By: Belch, George E.
Contributor(s): Belch, Michael A.
Material type:
BookPublisher: New York : McGraw-Hill/Irwin, [2012]Edition: 9th ed.Description: xxxv, 769 p. : col. ill.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780071314404.Subject(s): Advertising | Sales promotion | Business & moneyGenre/Form:
Note(s):
Includes bibliographical references and index.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | Masambong Branch Reference Section | Circulation | R 659.1 B427a 2012 (Browse shelf) | Available | 110962d |
Total holds: 0
Includes bibliographical references and index.
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