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Advertising

By: Miranda, Gregorio S.
Material type: materialTypeLabelBookPublisher: Mandaluyong City : National Book Store, ©2000Edition: 3rd edition.Description: ix, 246 pages : illustrations.ISBN: 9710860828.Subject(s): Advertising | Business & money
Contents:
Advertising in our economic society
Advertising in the in the Philippines
How to plan an effective advertising campaign
How to choose and advertising agency
How to plan an effective advertisement
Advertising copy
Advertising layout
Type and printing
Advertising media
Outdoor advertising
Other advertising media
Product and package designs as tools of advertising
Trademarks, slogans, trade names and labels
Ethics and advertising
Note(s):
Includes bibliographical references and index.
Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Book Krus na Ligas Branch
Filipiniana Section
Filipiniana F 659.1 M672a 2000 (Browse shelf) c. 8 Room use only 15531QC
Book Main Library
Filipiniana Section
Filipiniana F 659.1 M672a 2000 (Browse shelf) c. 1 Room use only 15524QC
Book North Fairview Branch
Filipiniana Section
Filipiniana F 659.1 M672a 2000 (Browse shelf) c. 2 Room use only 15525QC
Book Payatas Lupang Pangako Branch
Filipiniana Section
Filipiniana F 659.1 M672a 2000 (Browse shelf) c. 6 Room use only 15529QC
Total holds: 0
Browsing North Fairview Branch Shelves , Shelving location: Filipiniana Section , Collection code: Filipiniana Close shelf browser
F 658.82 Sa211s 2010 Sales promotion F 658.85 G243o 2008 Out-of-the-box selling F 659.1 M672a 1987 Advertising F 659.1 M672a 2000 Advertising F 659.14 G216e 2010 E-marketing F 687.044 Sa237m 1987 Makabagong pananahi F 692 Sa243c 2014 Construction project management user's manual

Includes bibliographical references and index.

Advertising in our economic society

Advertising in the in the Philippines

How to plan an effective advertising campaign

How to choose and advertising agency

How to plan an effective advertisement

Advertising copy

Advertising layout

Type and printing

Advertising media

Outdoor advertising

Other advertising media

Product and package designs as tools of advertising

Trademarks, slogans, trade names and labels

Ethics and advertising

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