Bringing technology to market : trends, cases, solutions / edited by Olaf Plotner and Robert E. Spekman
Contributor(s): Plotner, Olaf [editor] | Spekman, Robert E [editor].
Material type:
BookPublisher: Weinheim, Germany : Wiley-VCH Verlag, [2007]Description: 235 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9783527502707.Subject(s): Marketing | Technology -- Marketing | Business & moneyGenre/Form:
Note(s):
Includes bibliographical references and index.
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Main Library Reference Section | Reference | R 658.8 B858 2007 (Browse shelf) | c. 1 | Room use only | 20310QC |
Total holds: 0
Includes bibliographical references and index.
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